YouTube has released the second season of CMO x Creator Conversations – a series where CMO from well-known brands interact with social media creators. The latest season features digital creators Lilly Singh, Binging With Babish and Natalie’s Outlet alongside General Motors’ CMO Deborah Wahl, Nestle’s CMO Aude Gandon and Peloton’s SVP of global marketing and communications Dara Treseder.
In each episode, CMOs from General Motors, Nestle and Peloton interact with digital creators to highlight their secrets on building their online audience and how to create interactive content:
“Each of the YouTube creators — Binging with Babish, Natalies Outlet, Lilly Singh — are masters of their own brand, and command audience attention around the world. They use their authenticity and personal stories to engage millions of subscribers, daily. From sustainability in the food chain and electric vehicles to connected fitness, each creator gave their unique point of view on what CMOs could learn from them and their audience.”
Wahl shared her thoughts on interacting with the popular YouTuber, comedian and former talk show host Singh:
“Building human connections with people to understand their needs and what they value is critical in our journey to an all-electric futur. Lilly’s insights sparked an inspiring conversation and ideas on ways our team can ensure we bring Everybody In on our quest to transform mobility.”
You can view YouTube’s CMO x Creator Conversations series here.