Village Marketing is an exclusively-female marketing agency that realized its influencers were having a tricky time getting the perfect shots. Getting quality pictures is extremely important for influencers and, upon noticing the struggle, Village Marketing came up with a creative solution.
The agency rented and furnished an NYC apartment for influencers to utilize. Vickie Segar, the founder of Village Marketing, spoke to the New York Times and said, “They’re [the influencers] able to have a place that’s a home to shoot lifestyle home moments in.”
The 2,400 square-foot property is located in SoHo and costs £11,500 a month to rent. The apartment has a beautiful white marble bathroom and is furnished with fun gold and pink furniture. The apartment also has access to a fully-furnished roof where creators can get the perfect outdoor shots.
The Village Marketing Apartment
While the apartment has only been open since last August, it has been the site of tons of successful Instagram photo ops. Village Marketing’s creative idea has proven to be a successful endeavor, with dozens of influencers using the space to take photos.
What do you think of their idea?
Check out Village Marketing: https://www.instagram.com/villagemarketing/