1. American Apparel Gets To The Point
A welcome email is one of the most popular and effective email marketing campaigns all companies should use. American Apparel, true to its simplistic style, welcomes its subscribers with a clean-cut email that focuses exactly on what the subscriber wants to see.
The products and the discount, of course. Luckily that’s not an advanced technique that requires experience in email marketing.
2. Sephora Commits to Inclusivity
To kick off Pride Month, Sephora decided to celebrate the LGBTQ, Non-Binary and genderfluid people with a video and a beautiful message. The “Identify As We” campaign is a continuation of Sephora’s newly launched We Belong To Something Beautiful company platform and features influencers such as interdisciplinary artist Fatima Jamal and gender non-conforming model Aaron Philips.
The video is a beautiful ride that follows the cast as they put on makeup, drive, dance, go to the beach and kiss, accompanied by Shirley Bassey’s “This is my life”.
3. Spotify Gets Creative with Memes
Who doesn’t love memes?
Funny, easy to understand and relatable, they make for the perfect way to communicate with out saying much.
That’s why Spotify decided to make them the star of their new global ad campaign “Everywhere”. Inspired by memes, the campaign uses the “Me, Also Me” format to show how the platform offers music for every mood.
And with a few simple and clever ads it puts the spotlights on playlists like ‘Feel Good Dinner’ and ‘Sad Indie’. The campaign also features 3 short-film clips that pair songs with everyday moments.
But there is also a second part of this campaign, aiming for Spotify’s young audience in Brazil, Mexico, Columbia, Argentina, France, Italy, Thailand, Philippines, Indonesia, South Africa and Spain.
In those areas, Spotify will debut ads that position the platform as a destination for music discovery, using taglines like “Vem de Spotify” in Brazil, which translates to “It Comes from Spotify.”
June Sauvaget, Spotify’s Global Head of Consumer and Product Marketing says:
“This multifaceted campaign sets the stage as we seek to deepen our connection with the people who already know and love Spotify and cultivate relationships and moments of discovery in areas of the world where we are looking to expand.”
Via www.moosend.com.
If you’ve any more interesting campaigns in 2021, please let us know here! @itp.live