TikTok is changing the marketing landscape by giving small business owners new ways to connect with audiences and drive business. As part of its ongoing efforts to support small businesses on the platform, TikTok today unveiled “Small Wins,” a new initiative to help small businesses unlock the magic behind TikTok. Through a series of videos featuring small businesses from across the globe, Small Wins aims to highlight TikTok’s value to small businesses, educate them on how to use TikTok to grow, and demonstrate how small businesses are turning “small wins” into big success on the platform. From the bakery owner who turned 3,000 followers into two million, to the candlemaker who went viral without even trying, small businesses of all kinds are showing that on TikTok, small does win.
TikTok is dedicated to small businesses:
Small business owners wear a lot of hats. They are often the CEO, marketing strategist, operations director and product manager all rolled into one. They are the dreamers, doers and risk-takers who since last March, have had to overcome countless challenges resulting from the global pandemic.
At TikTok, we know that small businesses are an essential part of the community, so we’re committed to helping them bounce back after a difficult year. In 2020, TikTok provided small businesses with$100 million in ad creditsto help them get back on their feet and start rebuilding. This year, we partnered with the Hispanic Heritage Foundation to set up Creciendo con TikTok,a grant program for Latinx small business owners. We also launched the TikTokSmall Biz Block Party,a series of 20 workshops that provides small business owners with the tools and tactics needed to grow their brand on TikTok.
User-friendly tools for small business owners:
Whether setting up their first account or creating their 50th video, TikTok’s small business tools make it easy to get the job done—and get results. Smart technology, data-driven insights and key partnerships come together to form a next-level marketing strategy.
It all begins with a TikTok Business Account, which is specially designed for commercial organisations. TikTok Business Accounts are loaded with valuable benefits and tools, including access to TikTok’s content management platform and Commercial Music Library. Businesses also get extra clickable features and data analytics to help them enhance and optimise they’re content.
As explained by TikTok:
“Through a series of videos featuring small businesses from across the globe, Small Wins aims to highlight TikTok’s value to small businesses, educate them on how to use TikTok to grow, and demonstrate how small businesses are turning “small wins” into big success on the platform. From the bakery owner who turned 3,000 followers into two million, to the candlemaker who went viral without even trying, small businesses of all kinds are showing that on TikTok, small does win.”
The video series will feature a range of SMBs, and highlight how they utilize TikTok in their marketing, while also sharing creative tips and tricks.
There are 21 videos in the series thus far, with each aiming to guide viewers towards building their own TikTok campaigns, and signing on for additional business features.
The broader focus here is on getting more advertisers spending more money on TikTok, as it looks to maximise its business potential, in line with its meteoric growth. The platform is now up to a billion active users, and has quickly become a key facilitator of trends and memes that can drive consumer action. Which has many now questioning how they can build their own TikTok presence, and as regions continue re-opening in the wake of the pandemic, this new push will see increased traction, and response, and help more SMBs become TikTok creators.
There are some interesting insights and perspectives, and if you’re looking for a way into the app, it could give you the spark you need to get started.
You can learn more in-depth about TikTok’s Small Wins program here.
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