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Snapchat introduces new AR ‘Beauty Bestie’ 2023

Dive into a world of virtual glam where Snapchat selfies unlock more than just filters

Snapchat introduces new AR 'Beauty Bestie'

Snapchat X NYX collab

Snapchat has just turned the selfie game up a notch with its latest creation – the AR makeup filter party known as Beauty Bestie, born out of a dynamic partnership with NYX Professional Makeup. Forget your run-of-the-mill filters; this one isn’t just about making your eyes sparkle; it’s about making your wallet do a happy dance too.

How to access the NYX beauty filter?

To jump into this virtual makeup wonderland, you only need to hit the search bar and type “NYX Beauty Bestie” into NYX’s Snapchat profile. Get ready for a daily dose of glam, curated by the makeup maestros at NYX, but here’s the kicker – it’s not just for show.

Wait! It’s not just a filter…

Sure, you can play around with the looks, add your flair, and snap the perfect selfie. But hold on, there’s more. This isn’t just a filter; it’s a personal shopper in disguise. Meet the “more” button – your gateway to a makeup shopping spree. Click, and voila! You’re whisked away to the NYX website, where you can snag the products to recreate those stunning looks.

Snapchat introduces new AR 'Beauty Bestie'

But the fun doesn’t stop there. NYX has some tricks up its digital sleeve for the coming winter. Picture this: you scan an NYX product with your phone camera, and ta-da! Tutorial videos pop up to guide you through the art of makeup sorcery. It’s like having a glam squad in your pocket.

Slay, snap and shop!

This isn’t just a fad; it’s part of a grander trend. Brands are turning those AR filters into more than just a way to try on virtual lipstick – they’re turning them into shopping extravaganzas. Snapchat saw the potential, so they birthed AR Enterprise Services earlier this year, letting brands and customers virtually play dress-up and shop online.

Snapchat introduces new AR 'Beauty Bestie'

So, there you have it – a fun-filled, glam-packed journey into the world of AR beauty filters and shopping sprees. Snapchat and NYX are here to prove that augmented reality isn’t just for sci-fi; it’s for turning your daily makeup routine into a digital carnival of fun and fabulousness. Get ready to slay, snap, and shop!

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