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Snapchat+ rolls out new paid feature 2023

Snapchat+ is testing what users want with the new paid ad-free subscription feature

Snapchat+ rolls out new paid feature

Snapchat brings ‘top-tier’ feature

Snapchat is the latest contender in the data privacy space. The platform is set to introduce a more expensive Snapchat+ tier aimed at providing users with an ad-free in-app experience

This upgraded subscription eliminates Story and Lens ads, offering a more streamlined user experience. Users may still encounter sponsored places and paid promotions within AI responses as Snapchat experiments with ways to monetize its AI chat platform.

Interestingly, this option isn’t yet available in the U.S., possibly due to Snapchat’s significant reliance on ad revenue from the North American market. The majority of Snap’s revenue comes from American and Canadian users, making it a crucial market for the platform.

Snapchat+ rolls out new paid feature

Are ad-free subscriptions worth the price?

While the current monthly package costs USD 3.99, the new tier leaps in pricing. The move suggests the platforms willingness to explore how many users are would pay for an ad-free experience, aligning with the evolving data privacy regulations in the EU.

Comparing this approach to other platforms like Meta, which offers a similar ad-free option for EU users at USD 10.60 per month, and X’s USD 16.99 per month ad-free “Premium” subscription, it’s evident that there’s a growing trend in providing ad-free alternatives, especially in compliance with EU regulations.

The broader trend, however, raises questions about user willingness to pay for an ad-free experience. Current subscription data from various platforms, including Snapchat+, X Premium, LinkedIn Premium, and YouTube’s Premium/Music offerings, suggests that while these options provide supplemental revenue, they are nowhere close to the earnings from ads.

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