The big holiday season is fast approaching. Influencers are busy brain-storming Halloween content and Business owners are busy creating Marketing strategies, and we’ll be at the ITP Live office lining up some holiday content too!
Is your eCommerce store ready?
To help you out, here’s a quick Twitter marketing checklist for eCommerce brands to ensure you maximize your opportunities.
1) Research relevant hashtags and set up your tracking
Hashtags are key to Twitter success. Aside from helping maximize content discovery, hashtags can also help you and your team brainstorm more effective content and seasonal special offers. Surprisingly, there are not a lot of tools for hashtag research, so you will have to spend some time searching Twitter and trying to narrow down your list. To give you a head start, use tools like Text Optimizer, Hashtagify or KeywordTool.io.
Image: KeywordTool.io
2) Find and connect to Influencers
To get the most out of your holiday push, try and find people that will help you spread the word. Lots of bloggers and Twitter Influencers are looking for content and gifting ideas for Christmas, so if you approach them with your freebie or barter ideas, they may be really thankful.
Buzzsumo is a great tool to find niche Influencers and start building meaningful connections with them. Just type in your keyword/s and look through the list.
3) Optimize your site for conversions
Prior to launching your Twitter campaign, make sure to create a clear conversion optimization strategy. In other words, what is it that you want your Twitter referral traffic to do on your eCommerce site.
Specifically, for an eCommerce store, think about creating and/or optimizing these pages:
- Special offers page (e.g. “Christmas deals”)
- Product bundles pages
- Gift ideas
- Individual product pages
Make sure all of these pages look good and function well on mobile devices (Twitter traffic has long been mostly mobile). Moreover, you need to also create clear buying journeys throughout the site by setting up product recommendations, personalized CTAs and off-site engagement methods (like cart abandonment emails).
Before launching your Twitter campaign, you need to ensure that you’re maximizing your odds to convert the traffic you’ll (ideally) get, across your entire store.
Using Artificial Intelligence, ‘Dialogue‘ provides a great way to personalize your site users’ shopping experience and turn them into your customers by providing smart product recommendations and suggesting best content based on each user journey.
4) Track your results
Finally, the earlier you set up your events and goals, the more data you will be able to accumulate. You’ll need all that data for an even more successful Twitter marketing campaign next year.
Holiday marketing is exciting, especially on a fast-paced social media platform like Twitter. Yet, it can be quite overwhelming as well.
It will be both easier and more effective if you come prepared. Use the checklist above to make sure your holiday marketing campaign will be a huge success.
Lifted via Social Media Today. follow @itp.live for more.