Rare Beauty has officially entered the fine fragrance category with the launch of its first perfume, Rare Eau de Parfum. The scent, crafted under the creative direction of founder Selena Gomez, will be available globally starting August 7, 2025. Early access begins August 6 via the Rare Beauty app.
A PERSONAL VISION FROM SELENA GOMEZ
Selena Gomez approached the fragrance development process with the intention of capturing the essence of her most meaningful memories. From significant life events to everyday moments, the scent is designed to evolve with the wearer. Gomez described the project as deeply personal and emotional, saying that she wanted to create something “warm, comforting, yet unexpected.”
This fragrance marks a natural evolution for Rare Beauty, which has always centered its brand philosophy on self-expression, inclusivity, and emotional connection.
THE FRAGRANCE PROFILE
Rare Eau de Parfum is a warm and layered composition that opens with notes of caramel, pistachio, and pink pepper. As it settles, it reveals a heart of creamy vanilla, ginger, and cocoa beans. The base is grounded by rich sandalwood, soft skin musk, and tonka bean, creating a balance between sweetness and depth. The scent is designed to feel familiar yet distinctive, with a structure that wears beautifully throughout the day.
ACCESSIBLE DESIGN THAT PRIORITIZES EVERY USER
Rare Beauty has continued its commitment to accessibility by ensuring that the bottle design is inclusive. The fragrance is housed in a sleek bottle with a custom oversized pump created in consultation with certified hand therapists. The aim was to make the spray mechanism easy to use for individuals with limited dexterity, ensuring a comfortable experience for all users.
LAYERING BALMS FOR CUSTOMISATION
Alongside the eau de parfum, Rare Beauty is introducing four Fragrance Layering Balms. Each balm complements the core scent and allows wearers to tailor the fragrance based on mood or occasion. Options include an amber-vanilla variation for added warmth, a floral peony for softness, a fresh bergamot blend for brightness, and a woody oak note for depth.
The balms are packaged in compact, portable tubes that make on-the-go scent layering effortless.
A NEW MILESTONE FOR THE BRAND
This marks a major milestone for Rare Beauty, expanding its reach beyond makeup and skin-forward products. The launch of a fine fragrance signals the brand’s continued evolution as a lifestyle brand rooted in authenticity and self-expression.
