Snapchat has announced a new feature that integrates Saturn’s real-time scheduling capabilities directly into user profiles, now available for users in the Arabian Gulf region. This update is designed to help students manage their academic and social lives more effectively while staying connected with friends.
Background on the Acquisition
Earlier this year, Snap Inc. completed the acquisition of Saturn, a popular calendar-based social app widely used among high school and college students in the United States. While the financial terms of the deal were not disclosed, Saturn continues to operate independently, with around 30 of its team members joining Snap’s workforce.
The New Integration
The latest update allows users to connect their Saturn account to their Snapchat profile, displaying their current schedule directly beneath their display name. The connection can be set up within Snapchat or through the Saturn app, with full control over visibility settings in the Partner Connections section. When two friends have connected accounts, starting a conversation is seamless, with Saturn’s chat button opening directly in Snapchat.
Strategic Importance
By integrating Saturn’s calendar into Snapchat, the platform enhances how friends coordinate and make plans in real time. This is particularly valuable for students in the Arabian Gulf who need quick ways to align schedules and arrange meet-ups. While Saturn remains a standalone app for now, the integration marks a step toward deeper synergy between the two platforms, reinforcing Snap’s focus on tools that go beyond traditional messaging.
Snapchat users in the Arabian Gulf can already experience Saturn’s scheduling features within their profiles, and future updates may expand capabilities to include more advanced planning tools. This move supports Snap’s vision of becoming an essential part of its users’ daily routines, blending communication with practical organization.