To all the creatives and social media fanatics out there, we’ve got excellent news for you.
Instagram recently opened its augmented reality filter creation tools to all users
Yup, we said “ALL USERS!”
With the introduction of an additional “browse effects” section, finding your way around the new effects gallery should be as easy as pie.
According to Social Media Today “. . . Users will now find a new ‘Browse Effects’ option at the end of the effects tray in the Instagram Camera, which will take you to the library of audience-originated visual tools.”
Since the beginning of 2018, Snapchat skyrocketed the popularity of face art after permitting followers to get innovative while creating their own facial effects. This move saw them signing on 9 million users who had all caught the “AR filter effects fever. “
Here’s some food for thought: do you think Instagram’s AR filter creation tool will lead to similar explosive growth considering the large audience it hosts?
On another note, what started out as fun and games is now a full blown business for some users. Creators are using the Snap lens studio as a tool to become Lens Creators working with brands.
In any case the AR filter creation tools on Instagram is exciting news and we’re ready to explore the advanced designs their effects gallery has in store.
Is this AR filter set up to bring our imaginations to life? There is only one way to find out: put your creative skills to work and create your own Insta AR filter.
What are your thoughts? Let us know in the comments below.
Photo credits: Facebook and Shutterstock. Written by Naa Pappoe.