31.01 2020 14:00h

Aimee Song is Proof Influencers Have An Impact On Fashion Week

Why designers should want them to be seated front row at their fashion shows
Fashion and Design, Fashion Blogger, Beauty Influencer, Fashion Week Instagram, Case Study

It’s not uncommon for big fashion brands and industries to underestimate and belittle influencers at fashion week.

Three years ago a few Vogue editors caused online controversy when they called influencers at Milan fashion week “embarrassing”, “sad,” and “pathetic.

However, a new case study around famous influencer Aimee Song at fashion weeks proves these editors wrong and shows the media impact value of influencers.

Aimee Song (@aimeesong) is a fashion and beauty influencer with 5.4 million followers on her Instagram account. She has her own clothing line, Song of Style, and was listed in Forbes’ 30 Under 30 for bright young entrepreneurs.

The report by Launchmetrics studied Aimee Song’s  Media Impact Value Algorithm (MIV) in a series called #KnowYourMIV. They calculated her posts’ reach, media rates, media quality, and content quality during Paris and New York Fashion Week.

Aimee Song kicked fashion month off by generating $1.1 million in her Media Impact Value from New York Fashion Week alone. Her best performing post from that week was a sponsorship with L’Agence which earned her $91,429.

In Paris Fashion Week, the social media influencer also gathered a lot of attention with $739k in MIV. Her top-performing post out of both fashion weeks was her posing in front of the Place Vendôme in Paris. Song generated $101,709 from that picture alone.

You can click here to read the full study from LaunchMetrics.

What are your thoughts? Let us know in the comments below.

Image Credit: Aimee Song (@aimeesong)


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