10.11 2019 09:10h

9 Brands Killing It On TikTok: What's Working When It Comes To TikTok Marketing

Introducing the pioneering brands of TikTok marketing
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TikTok has a lot of brands and marketers confused.

They understand the platform is a favorite with the Gen-Z demographic, but many can't wrap their head around how to make the most of it when it comes to showcasing their brand's service and/or product.

We're rounded up nine brands who have figured out how to make the most of the platform and are using it to efficiently tap into the next generation of consumers. 

Chipotle (@chipotle)

Chipotle does an excellent job of sharing original, on-brand content with its TikTok audience, while also optimizing the platform's features. If you're a food brand that's stuck on how to create content for the platform, check them out for inspiration. 

Washington Post (@washingtonpost)

If anyone is killing it on TikTok as a brand, it's the Washington Post.

They've taken a satirical approach when creating original, short form video content for the platform. Most of their TikTok videos are filmed within their office and include staff members, demonstrating that you don't need to spend tons of time creating content for the platform.

Sephora (@sephora)

Sephora is doing an excellent job of showing off beauty products and brands they sell on their TikTok, while also including the odd ASMR video within their feed. Check it them out on TikTok if you're wondering how to showcase beauty products on the platform. 

Apple Music (@AppleMusic)

Short, snappy interviews with artists combined with the odd video of Kesha lip-synching to her song summers up Apple Music's TikTok feed. 

Teen Vogue(@TeenVogue)

With over 1.2 million followers on the platform, Teen Vogue is owning it at TikTok. Their videos are super simple, optimize the platform's features and appeal to the Gen-Z demographic.


From parody videos to game highlights, TikTok marketing is high priority for the NFL.

According to MarTechSeries “. . . the NFL and TikTok are rallying fans to join in the excitement of kickoff with the #WeReady hashtag challenge campaign . . . fans are encouraged to show their pride for their favorite team by creating their own unique TikTok videos with the #WeReady hashtag.”

Liverpool FC (@LiverpoolFC)

You may not consider Liverpool FC a brand, but this football team is winning when it comes to maximizing TikTok's potential. The club shares snippets of game highlights, training sessions and its monumental Champions League win. 

Calvin Klein (@CalvinKlein)

Calvin Klein shares both re-formatted campaign footage and original content on TikTok, along with short celebrity anecdotes. Developing brand awarenss on the platform seems to be their top priority.

Fenty Beauty (@FentyBeauty)

Here's another beauty brand killing it on TikTok. 

Like Sephora, Fenty does an excellent job of showing off their products and making the most of TikTok's features (i.e. music) when connect with their audience on the platform. They also share video snippets of product displays, swatches and quick tutorials. 

Why brands should care about TikTok?

According to The Drum ". . . all major social media platforms start off with a young user base, usually in the age bracket of 16-25. However, those demographics change and new social platforms, like TikTok, steal the younger audiences because of their creativity and innovation."

Therefore, if you're looking to tap into the next generation of consumers, you need to ensure your brand is "showing up" in the platform where they're most active. 

What are your thoughts? Let us know in the comments below.

Photo credit: Shutterstock.


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