The Social Media Superstars Who Used Their Influence to Launch Companies
Here's what you can learn from their success stories
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Entrepreneurs, how many followers do you have on Instagram? You might not care, but the size of your audience on social media could play a huge role in your company's success within its first few years of business. We've rounded up ten social media influencers who have succesfully used their influence to launch their own businesses and product lines.
Nina Ubhi (@ninaubhi) is a professional makeup artists and YouTube makeup guru, that recently launched her own line of luxury faux lashes. While she is based in Dubai, her audience ranges from the GCC to the UK – which is why it was a smart idea for this influencer-turned-entrepreneur to sell her products online. “The Mink Collection”, Ubhi’s lash line ships internationally so her fans can access her products no matter where they are in the world.
"The Mink Collection" is a line of high-quality faux eyelashes and can be purchased online at ninaubhi.com.
Ubhi's audience spans from the UK to the GCC, so it was a smart move on her part to market and sell her products online."The Mink Collection" ships internationally, so whether you're located in London or Dubai you can always get your hands on a pair of high-quality luxury faux lashes. "The Mink Collection" is a line of high-quality faux eyelashes and can be purchased online at ninaubhi.com. Ubhi's audience spans from the UK to the GCC, so it was a smart move on her part to market and sell her products online."The Mink Collection" ships internationally, so whether you're located in London or Dubai you can always get your hands on a pair of high-quality luxury faux lashes.
This former Vogue styling assistant started her blog, Into The Gloss (@intothegloss), in September 2010.
Since her blog's launch, Emily Weiss (@emilywweiss) has been known as the go-to girl for insider knowledge on the beauty routines of celebrities, influencers and industry gurus. In 2014 she launched Glossier (@glossier), a cosmetics and skincare line inspired by the products she would feature on her blog. The company is one of the most sought-after “indie” beauty brands on the market, known for their eyebrow gel and face cleanser. Because Weiss had amassed a huge following with her blog, she had a “ready-made” market from her blog's audience at her fingertips once she was ready to sell her products. Talk about optimizing influencer. Glossier now has 1.4 million followers on Instagram and the sales is going strong.
Huda Beauty is the brand that was built off the back of a very successful beauty blog and Instagram account. Founded by superstar beauty influencer Huda Kattan (@hudabeauty) and her sister, Mona Kattan (@monakattan), this cosmetic company’s social media strategy is nothing short of genius. The brand relies on user generated content, and reposts photos and videos of fans using the products on its Instagram account (@shophudabeauty). Customers are eager to post a selfie with the products and share it on their social channels, for a chance that Huda might repost their picture. It’s win-win for both parties, as Huda Beauty benefits from the word-of-mouth marketing and customers are excited that their favourite beauty guru. Photo Credit: Shutterstock
Bloggers-turned-entrepreneurs Gabi Gregg (@gabifresh) and Nicolette Mason (@nicolettemason) are pioneering the plus-sized fashion market with their clothing line, Premme. With their backgrounds as fashion editors at InStyle magazine and Marie Claire magazine, these two ladies know a thing or two about the industry – and the gaps within the market. They were able to use the knowledge they gathered as plus-sized fashion influencers to their advantage, as they had extensive knowledge of the issues their audience faced when trying to find stylish clothing that fit their body shapes. They were then able to leverage this information to create a product that solved issues their target market was facing, when shopping for outfits. Photo Credit: Racked
Move over Huda and Mona, these two Dubai-based influencers sisters are taking the beauty world by storm. Nazanin Fara (@nazaninfara_official) and Aida Fara (@makeupbyaida) have over 2.4 million followers between the two of them on Instagram and are the founders of Fara Beauty. The company is known for their line of high-quality makeup brushes and false eyelashes (Cardi B is a fan), but it’s the Instagrammable packaging that’s really the star. Fara Beauty is on top of the latest Instagram beauty trends and is the go to brand for photogenic beauty products.
Casey Ho (@blogilates) is an award-winning fitness instructor, influencer, blogger and YouTuber. She founded the concept of pop-Pilates, a Pilates workout routine, that combines pop music with Pilates – and is always sharing snippets of her workout routines with her 1.4 million followers. Ho launched POPFLEX (popflex_active), a line dedicated to providing women with high-quality workout clothing – and is in the process of building her fitness empire. All of her clothing is affordable and on-brand with her Instagram aesthetic, making it appealing to her millions of followers - and an extension of her feed. Photo credit: Instagram