Top 12 Instagram Facts & Statistics You Need To Know in 2017
#InTheKnow
2. 300 million daily active users
3. 95 million photos are shared daily (over 40 billion shared so far)
4. The most followed celebrity, Selena Gomez, has a fan following (105 million) that’s larger than a lot of countries i.e. Malaysia, Australia, Sri Lanka and even the UAE
5. The top 3 filters in the world overall are Clarendon, Juno and Gingham
6. The top 3 fashion filters are Kelvin, Valencia, Nashville
7. The best perfroming general hashtags include #love #instagood #photoftheday #tbt #beautiful #cute #me #selfie
8. Other applications released by the Facebook owned platform (2012) include Layouts, Boomerang, and Hyperlapse
9. The top 5 countries in terms of visitors include 1. USA, 2. Russia, 3 Brazil, 4. Turkey, 5. United Kingdom
10. 70% of brands are expected to hop on the platform this year
11. The top brands post 4.9 times per week on Instagram, an increase of more than 50% since 2015
12. 70% of performance campaigns were linked to significant lifts for online conversions.
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