Table of Contents
Real vs. Influencer makeup
TikTok sensation Bennet Northen, aka @bennetnorthen, took the platform by storm with a revealing video that dissected the stark differences between “influencer makeup” and practical, everyday beauty routines. The video garnered 7.8 million views, sparking a conversation about the often unrealistic portrayals of makeup techniques on social media.
Influencer makeup
Northen highlighted the contrast between the “harsh” looks often showcased in influencer makeup tutorials and the more subdued, realistic approach required for daily activities like work, school, or errands. He emphasized that influencer-style makeup is crafted for entertainment, leaning towards the dramatic for viewer reactions rather than practicality.
Comparative makeup tutorials
Using a split-screen technique, Northen walked viewers through two makeup tutorials—one following influencer-style techniques and the other reflecting his everyday routine. The disparities were evident, offering insight into why certain influencer tips might not translate well into real-life scenarios.
TikTok tips
Northen debunked various influencer makeup practices, offering practical alternatives. He advised against using a light concealer, opting for peach or orange undertones to color-correct dark circles. Squeezing foundation directly onto the face was deemed unsanitary, with a recommendation to apply it to the back of the hand and use a brush for even application.
Bronzing and brushing
Questioning the TikTok trend of cream bronzer under powder bronzer, Northen simplified the choice based on skin type—cream for dry skin and powder for oily skin. He emphasized a fan brush for bronzer application in circular motions, following natural shadows for contouring. Northen also challenged the need for both cream and powder blush, advocating for a single choice based on individual skin type.
Eyes, lips and finishing touches
Focusing on eyes, Northen suggested alternatives to influencer practices, such as avoiding root-to-tip mascara application and favoring an eyelash curler and primer. He questioned the need for excessive products on the face and shared tips for enhancing lips with a lip liner matching the natural lip color.
@bennetnorthen reasons why influencer style makeup doesnt work
♬ original sound – b
Reality check: Naturally enhanced beauty
In the end, Northen’s makeup routine revealed a “naturally enhanced” beauty compared to the overtly “makeup-enhanced” look often associated with influencer styles. The video sparked a positive response, with viewers appreciating the practical tips for achieving a more realistic and wearable everyday makeup look.
Northen’s TikTok video underscored the importance of embracing individual preferences and practicality in makeup routines. As beauty standards evolve, the call for authenticity and versatility in makeup applications gains prominence, encouraging everyone to explore and express their unique style.
Stay updated on all of the latest news by subscribing to the ITP Live newsletter below and by clicking the push notifications.
