The singer, actress and makeup fanatic, Selena Gomez has just recently launched her special project for the world to creatively indulge in!
Shop Rare Beauty here!
https://www.rarebeauty.com/collections/shop-all
“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me.”, Selena quotes.
The famous and well-cherished persona took to Instagram to joyfully celebrate her ‘rare’ launch with a short video aesthetically showing off a few products and of her applying the different products from her collection!
“IT’S HERE!! @rarebeauty is now available only @sephora, @sephoracanada, @sephoramx #sephorainjcp and RareBeauty.com. I’m so excited for you to finally try it!” she expressed in her caption.
The collection includes everything beauty related from lip-balms and lip creams to 48 shades of weightless foundations and radiant concealers to perfect stroked liquid eye-liners and soft liquid blushes, and of course, the essential makeup tools that help you structure the perfect look!
Not only is the formula of the products soft to work with, they also come in a minimalist packaging with a matte finish that has orbs attached to the lids, which truly is a sight for the minimalists at heart.
With the diversity in foundation shades and a well-thought-out minimalist collection, Rare Beauty carries with it a positive light similar to Ms. Gomez herself. “@RareBeauty is makeup made to feel good in, without hiding what makes you unique.”, she expresses in one of her Instagram posts, where she poses with a diverse group of stunning women. She also conveys how ‘women should stop comparing themselves to each other and embrace their own uniqueness.’
Selena brought to the world something more than a beauty brand. With ‘Rare Beauty’, Ms. Gomez wanted to introduce the ‘Rare Impact’. Selena, with her project, intends to reduce the stigma associated with the concept of mental health and reduce the feeling of loneliness.
Along with making people feel beautiful in their own skin with ‘Rare Beauty’, Selena also created the Rare Impact Fund where she hopes to raise $100 million over the next ten years to help address the lack of mental health services available for underserved communities. By nourishing and cultivating partnerships with meaningful non-profit organizations and impactful foundations, Selena wishes to create a global impact on the growing audience.
Being a passionate mental health advocate, Selena provides multiple resources for the Rare Beauty community filled with diverse and creative individuals. NAMI [National Alliance on Mental Illness], The Trevor Project and Sad Girl’s Club are a few of the resources with available helplines, Selena has partnered with. Ms. Gomez hopes to inspire her audience to build valuable connections and friendships to reduce loneliness.
‘Rare Beauty’ is unique and empowering beauty laced with an impact. Encourage inspiring conversations about mental health, self-love and self-acceptance! Share your story and join the conversation with the hashtag #WeAreRare!