Andrew Rea’s “Binging With Babish” rose to popularity around 2006 with his unique take on recreating meals from popular TV shows and movies; in fact, his “Ratatouille” video has more than 24 million views. The channel has currently accumulated over 8 million subscribers as Sohla El-Waylly, who departed from Bon Apetit, has joined his universe. His Youtube channel has now been renamed and expanded into Babish Culinary Universe or BCU.
The culinary enthusiast recently introduced a new segment called Stump with Sohla, which has already gathered more than a million views. The segment involves unique challenges where Sohla can exhibit her culinary wizardry. The challenges involve creating a 7-course meal with items gathered from a convenience store or setting ice cream on fire and making scary candy combinations such as Cilantro’ kit-kat’.Â
Check out her latest video with BCU:
Since the pandemic, Youtube’s global trends research reveals a rising trend with cooking videos. From the famous Dalogna whipped coffee to sourdough starters, island cakes, and burnt cheesecakes. Mid-pandemic, the average viewer escapes to Youtube and is immersed with such videos, motivated to try it themselves at home.
Another additional factor to his success is the authenticity, with the natural humor and charisma that the duo projects. BCU is coming across as a channel with two really quirky chefs experimenting with easily attainable ingredients to create an exquisite dish. The two constantly keep creating their dishes, enforcing a trial and error method, ensuring fans that although cooking is a tough task, it requires concentrating on the fundamentals despite expertise.
“Binging With Babish” already had a beginner’s guide to cooking with Basics with Babish, where Andrew simplifies and educates his viewers. But by creating content upon his fan’s request and constantly connecting with them over food intricacies, Andrew is holding onto a strong fan base. Furthermore, with the expansion of collaborating with other popular peers, he is expanding his audience further.