Alicia Keys teamed up with the famous e.l.f. Beauty to launch her own skincare and wellness line, Keys Soulcare. To celebrate the exciting news, the artist hosted a free immersive virtual event that brought together her brand’s four key elements – body, spirit, mind and connection. Her skincare line promises clean, cruelty-free and dermatologist developed products!
The celebration of her launch took place virtually on October 21 at 6 p.m. PT and was said to stream on both the brand’s official website as well as its social media platforms. Fans around the world were able to tune in to the event on the Key Soulcare Lounge website.
The virtual event provided a platform for the artist, enabling her to smooth the way to initiate and welcome enlightening discussions surrounding holistic wellness as well the depths of soul care and what it means to her. This opportunity also inspired Alicia to shed light on her own personal experiences and views on the brand’s core elements.
Open to absolutely anyone and everyone, participants will freely be able to “move through the four keys to Soulcare, which is the body, mind, spirit and connection. Fans also found themselves to be incredibly lucky after Alicia announced that she will be exclusively performing songs live from her new album, ALICIA.
Keys was also joined by Misty Copeland, Abby Wambach, Rupi Kaur, Deepak Chopra and Rickey Thompson who according to the artist are an “amazing group of lightworkers.”
Alicia’s peaceful spirit and easygoing personality truly brought in a harmonious and self-care-oriented environment for the audience which was much-needed, especially during these rough times.