MAC Cosmetics recently announced their brand-new ambassador to represent the face of their brand and it is none other than Blackpink member, Lalisa Manoban, widely known as ‘Lisa’. The announcement performed incredibly well among their social media audience, generating over 10 million impressions across different platforms.
Along with being the face of the popular beauty brand, Lisa will also be working alongside with MAC on developing upcoming “innovation products”, according to MAC.
With Blackpink’s growing popularity, Drew Elliot, MAC Cosmetics’ Global Creative Director expressed the intense social media buzz from the announcement. “It’s been absolutely explosive. K-pop has a fandom that has never been seen before,” he said. “Fans are really engaged with specific members of all of these different groups. Everyone has their own style, and they have their own piece that they bring to all of the groups that they’re in.”
As Blackpink is a well-established group with many talented members, devoted fans will immediately feel the dedication to purchase products that are endorsed by their favorite K-pop artists!
Blackpink has attracted glamorous opportunities and being the face of MAC is only one of the them. The K-pop members have been in demand for a variety of other international luxury brands as well.
Lisa was also given the title of the global brand ambassador for Celine, the fashion house whereas Roseanne Park, commonly known to fans as Rosé, is the global ambassador for Saint Laurent. Moreover, Jennie Kim is currently the face of Chanel, meanwhile, Jisoo (Kim Ji-soo) is the face of Dior in South Korea.
“What MAC is always looking to do is be right there where a global pop culture moment is happening,” said Elliott, in a report by Glossy. He continued, “This resonates with fans in Korea, but also across the world.”