Snapchat has launched Snap Connect, a platform developed with guidelines and tutorials aided with insights from specialists focusing on direct response campaigns. This program is an expansion of their
Snap Focus educative program.
“For the first time, our very own subject-matter experts bring you inside the world of Snapchat to show you how to take your direct-response advertising to the next level. Each specialized Snap Connect certification offers fresh insights, product solutions, creative best practices, and client success stories – all tailored to your industry and region.”
The platform provides video-based modules tailored to specific regions and industries. They have produced three certification courses on mobile gaming, apps, and e-commerce. These courses provide an in-depth insight with useful tips and data provided by experts that marketers can utilize to reach unfamiliar markets.
The courses also focus on Snapchat’s Dynamic Ads, Story Ads, Collection Ads, and Snap’s AR shopping experiences. The app is currently in its prime time with increased user engagement and popularity with AR Lens.
It is also a bonus as users can now reveal subscriber counts, as marketers can now seek out suitable influencers. The launch of Snap Connect is beneficial for many seeking new avenues to promote their content.