With over one billion active users worldwide, TikTok has become the go-to destination for aspiring content creators. In light of this, TikTok has launched a new Creator’s Portal in order to help new users and brands maximize their in-app experience.
According to TikTok Creators, the portal is an “an online hub on TikTok.com filled with educational resources for creators to learn the basics of getting started on TikTok, connecting with their audience, and cultivating best practices to bring their videos to the next level.
For avid or even expert TikTok creators, the Creator Portal will also feature articles that help interpret community trends, dive deeper into the use of sound and music, and spotlight creative effects, helping to inspire and diversify content creation”.
Introducing TikTok Creator Portal A place for anyone who wants to learn to take creating to the next level.
Tips for getting started on TikTok
Content creation essentials
Educational resources & moreCheck it out here: https://t.co/r8yx0f58td #CreatorPortal pic.twitter.com/c0RmvxsbM9
— TikTok Creators (@tiktokcreators) January 22, 2021
The Creative Portal is composed of 6 main sections:
Section 1: Getting Started on TikTok
This section consists of 4 main subcategories: TikTok 101, Navigating TikTok, Finding Content, Communities, and Creators, and Personalizing Your TikTok Profile.
Section 2: TikTok Creation Essentials
This section includes topics ranging from Camera Tips and Tricks to Adding Effects and Editing post-production.
Section 3: Foundations for Success
This section educates users on content strategy basics and how to find their personal style and community
Section 4: TikTok Content Strategy
This section provides a deeper look into what goes into a content strategy – including: developing a content strategy, understanding your audience, and defining your brand.
Section 5: Community Guidelines and Safety
This section provides resources for users to inform themselves on community guidelines and safety.
Section 6: Getting Paid to Create
This final section provides resources for creators to fund their content – including the Creator Fund and the Creator Marketplace.
It is clear that TikTok wants to fortify its position as a leading content creation hub by providing adequate educational resources to creators in order to help them level-up their content strategies.
However, it is not only individual creators who can benefit from the Creator’s Portal.
With social media and influencer marketing on the rise, many brands – both large and small – are trying to figure out how to incorporate platforms such as TikTok and Instagram into their content strategies. Therefore, the Creator’s Portal will undeniably serve as an indispensable resource for brands to achieve these goals.