Dubai-based entertainment company AYA Media will launch a new reality TV Series called Zeroes to Heroes – an adaptation of their popular YouTube series. The show will follow 4 aspiring Middle Eastern influencers as they navigate 12 challenges – with the winner receiving a business startup kit to help launch their career.
The series will feature an all female crew and cast – with singer, songwriter, and vlogger Sandra Sahi to host the show. Tala Beseisso from Palestine, Yasmine Zaid from Morocco, Sarah Issa from Lebanon, and Nour Almaly from Iraq will feature as the 4 competitors. With such diverse backgrounds, the show will most definitely attract a wide and varied audience across the Middle East. Moreover, an all-female cast and crew will be fresh and progressive entertainment for the region.
Andrew Maskall – CEO of AYA Media LLC and Middle East Youth Media – told Arab News that they are still under discussions “with a number of local and international organizations to take this fully funded production to as wide an audience as possible”.
The reality show is a prominent step for influencers to gain recognition and to reach a wider Arab audience.