Edited & Revised by Ariana Meyers
Jeffree Star – a controversial Beauty YouTuber and the CEO of Jeffree Star Cosmetics – launched the BLOOD SUGAR Anniversary collection and the CAVITY palette on February 26th to commemorate his best selling makeup palette – BLOOD SUGAR.
The influencer shared the news via his Instagram page:
“Introducing the #CAVITY palette & #BLOODSUGAR Anniversary collection!!!! This one of a kind celebration of the top selling @jeffreestarcosmetics palette is here! The FULL reveal video will be on my channel TOMORROW morning!!!!”.
The Blood Sugar Shadow Palette was initially released in 2018 and became an instant success among his fans due to its diverse shade range and aesthetic packaging. Its massive success fueled the recent launch of the Blood Sugar Anniversary Collection – which features products such as the Cavity Skin Frost Highlighter Palette, Blood Sugar Mini Palette, and the Blood Sugar Liquid Lipstick Vault.
Jeffree speaks about the new collection in detail on his YouTube channel:
Jeffree Star launched Jeffree Star Cosmetics in 2014 – investing most of his earnings into the company. The cosmetic line has since earned an estimated annual gross revenue of $100 million – with the new launch expected to boost it. Despite the brand’s massive success – Jeffree has found himself at the center of multiple controversies: the influencer has faced several allegations of being rascist, anti-Semitic and xenophobic – which has led companies such as Morphe to cut ties with him.
If Jeffree and his cosmetics company want to see continued success, the influencer will need to be more sensitive towards his cumulative audience of over 30+ million followers.
With that being said, Jeffree is trying to reclaim back his glory by bringing in the big sellers on his namesake brand and we will have to wait and watch if the beauty community will be supporting Jeffree.