MrBeast – a renowned American YouTuber and entrepreneur – has announced that his MrBeast Burger brand has sold more than 1 million burgers within 2 months of its launch. The YouTuber – who is known for his extreme stunts and large charity donations – has a global audience of 54 million subscribers.
Mr Beast announced his milestone last week via Twitter to celebrate his enormous achievement with his fan base:
MrBeast Burger has sold over 1,000,000 sandwiches in under 2 months
— MrBeast (@MrBeast) February 20, 2021
The YouTuber became an entrepreneur with his innovative ghost kitchen concept that officially launched in December 2020: Mr Beast partnered with Virtual Dining Concepts to create MrBeast Burger – a virtual, delivery-only restaurant brand that operates in over 300 restaurants across the United States. The burgers are prepared in partner restaurants to offer them an additional revenue stream and can only be ordered through the MrBeast Burger App or other Major Food Delivery apps.
MrBeast launched a viral event campaign “I Opened A Restaurant That Pays You To Eat At It” to promote his burger brand – giving out free burgers, money, and apple products to his attendees. The video gained 46 million views and has made headlines across the world.
MrBeast’s brand is an example of how influencers aren’t limited to their area of expertise and can tap into multiple segments. MrBeast Burger has also saved “independent quick service burger businesses” from debt with the help of his huge audience who want to order from the influencer’s brand.