You may want to think twice before stealing someone’s content.
Danielle Bernstein – a controversial fashion influencer and the founder of WeWoreWhat – has come under fire after TikToker Kelsey Kotzur filmed a video claiming Danielle had stolen outfit ideas from her. The video has received over 1.4 million likes – with many viewers waiting for Danielle to respond to the allegations.
@kelsey_kotzur Reply to @joahnnarogers love you all so much
Danielle rose to fame in 2011 with her blog WeWoreWhat. With the support of her 2.6 million fanbase on her @weworewhat Instagram account, Danielle started her own e-commerce label under the same name and has accumulated a 185K following on her @shopweworewhat account. Her label’s success gave her a platform to launch her book This is Not a Fashion Story – which made the New York Times Bestseller List.
Despite her many successes, the influencer is constantly tumbling in and out of controversy: Kotzur isn’t the first creator to accuse Bernstein of idea theft. In 2018, Diet Prada – an Instagram account that exposes people in fashion who steal ideas – accused Bernstein of copying Foundrae, Retrouvai, Bondeye Jewelry, and Tiffany & Co in her recently launched jewellery collection Lulu DK x WeWoreWhat.
Bernstein has yet to make any comments on the most recent theft allegations. Instead, she is focused on work: Bernstein recently made her TikTok debut by posting a video sharing the growth and success of her fashion brand. The video – however – received massive backlash from viewers – who are pushing the influencer to break her silence. The account has since turned off its comments.