Sway House – an influencer group featuring TikTokers Bryce Hall, Blake Gray, Noah Beck and Kio Cyr – has released a teaser for their upcoming reality series ‘Sway Life’ – which gives an inside look into their lives as one of the most famous male squads on social media. In the past, the Sway House also housed social media influencers such as Anthony Reeves, Josh Richards, Griffin Johnson, Jaden Hossler, and Quinton Griggs.
The group shared snippets of their reality show on Instagram – with the series set to premiere on March 29 across IGTV and Facebook Watch:
The Sway House was initially created in early 2020 and housed all the original 9 members. The house is used as a content creation hub – where members can create their own individual content as well as group content for the Sway House social media accounts. Since its launch – a few original members have parted ways from the group to focus on their solo careers: this includes Johnson and Griggs moving onto SwayGaming – a gaming focused house – and Richards and Hossler focusing on their music.
…industry. Jaden & I have decided to go on a hiatus from Sway. Love you all, and will always love my sway family.
I have a lot of really big announcements coming soon that I’m excited to share with you. I am stoked for what’s to come for @jadenhossler and I. pic.twitter.com/qu4UkXT5nN
— Josh (@JoshRichards) May 31, 2020
Their departure – however – was not the result of any drama or fallouts. In February 2021, Sway House cofounder Michael Gruen announced that some members would be moving out but that they were still on good terms with each other:
“I’m proud of what Sway was. These guys are trailblazers. They proved that there is no limit to where being a social media star can take you. Sway is a lifestyle and a mission and that’s something that will never change. But growth is important and they are each going in their own directions now. It’s time to move on”.
Sway House’s mature handling of the news and their appreciation of their member’s growth is very rare – especially for a group of young male influencers. With the docuseries looking to showcase Sway House’s journey – through both its ups and its downs – it will definitely be a must-watch.
Don’t forget to tune in on March 29!