2021 is proving to be a great year for Dubai pop-artist Yas: the singer officially released a music video for her new single 2 Faced on Friday April 2 – one week after the song first dropped.
2 Faced is a huge milestone for the independent music artist: for the first-time ever, Yas signed an exclusive distribution deal with Believe – one of the top independent music distribution labels in the world – to promote her latest single, which performed well across each major streaming platform. Just days after its release, 2 Faced had 10K streams and was featured on the Arab X and New Music Friday playlists on Spotify Arabia, the New Pop and Top Dance playlists on Anghami, and on additional curated playlists across Apple Music and Huawei music.
Moreover, 2 Faced is arguably Yas’s best music video to-date, with nearly 1 million views 4 days after its release. Produced in collaboration with Phenomena Productions, Yas delivers an incredible performance: to illustrate the importance of cutting off toxic friendships, Yas puts herself into a scenario where bad friends show their true colors at a faux birthday dinner.
Want to know a fun fact about the music video? Yas – who owns a successful Dubai-based dance studio – choreographed the entire thing herself. Yas reveals that this isn’t her first time doing choreography and that it may be an avenue she will consider exploring in the future:
“I have choreographed a music video for Balqees – which was huge considering it was my first job as a choreographer. I would really love to do more choreography for other music artists in the future!”.
An entrepreneur, singer, choreographer, and dancer – Yas proves to be a multifaceted talent who could certainly emerge as a leader in Dubai’s under-developed pop scene. With many songs and projects in the pipeline, 2021 will certainly be a great year for the singer.