TikTok has launched their new initiative #RamadanVibes to celebrate Ramadan traditions within the Middle East and North Africa region. #RamadanVibes aims to bring communities closer virtually amid the ongoing COVID-19 restrictions that have hindered celebrations across the world.
Rami Zeidan – Head of Video and Creative at TikTok revealed that TikTok’s Ramadan initiative bridges the distance between users by allowing them to celebrate Ramadan virtually together:
“Last year, we saw people embrace the spirit of Ramadan on TikTok and come together virtually to celebrate key traditions. As our community could not gather with their families and friends in line with the Covid-19 restrictions, TikTok truly became the platform where Ramadan traditions lived on. This year, we are building on those traditions to offer our creators a space for celebration, gratitude and entertainment. We’re really excited for what we have in store for our TikTok community in the MENA region and invite our community to join us as we celebrate the Holy Month under #RamadanVibes,”
During Ramadan, TikTok’s muslim community will be able to participate in a series of engaging quizzes and hashtags which include:
With over 1.9 billion views, the hashtag’s video content includes TikTok users greeting everyone for the holy month of Ramadan.
@ucancallmebymymiddlename a struggle #ramadan #ramazan #ramadanmubarak #iftar #food #sister #iftar #afghan #pakistani
The quiz provides users a 3-second window to guess the famous Ramadan dishes based on the main-ingredients used in its recipe.
@chef_shaheen منو كال بيها زبدة #فوازير_الاكل #guessthedish #رمضان #ramadan
The hashtag features users’ favourite moments during Ramadan and has a total viewership of 250.6 million.
@afnanrecipes #حياتك_في_رمضان #ramadancheck #تجهيزات_رمضان #رمضان#تحضيرات_رمضان #سفرة_رمضان #اعملو_حركه_الاكسبلور #اكسبلور #زينة_رمضان #رمضان_يجمعنا #رمضانيات #4u
4. #RamadanStyle
This hashtag highlights creators sharing their favourite Ramadan outfits to other TikTok users.
@nirvanaabdul مستعدين لرمضان #RamdanStyle #أزياء_رمضانية
Moreover, content creators, celebrities and brands will be hosting both live-streams and video series for Ramadan on the platform. This includes: #CookWithTheStars, Ramadan Live Cooking, The Ramadan UTURN Show, and Aghla Min Al-Dahab.