Famous TikTok creators Josh Richards and Griffin Johnson have launched their own sports agency ‘CrossCheck Sports’ alongside Marshall Sandman and Michael Gruen. The agency seeks to represent professional basketball players and will later expand to work with players from other sports.
Richards revealed that launching his own sports agency has always been one of his biggest dreams and that he hopes to achieve huge milestones with this new entrepreneurial venture:
“I have always been a huge fan of basketball and launching CrossCheck Sports allows me to be involved beyond being a fan. We are going to grow recognition for our clients in a way that has never been done before and will leave no stone unturned, utilizing every resource available, on our quest to become the best sports agency in the world”.
Richards other business ventures include: being the co-founder of the Management and Production company TalentX Entertainment, the co-founder of beverage company Ani Energy, the Chief Strategy Officer and investor for short-form video app Triller, and the CEO and co-founder of production company CrossCheck Studios. Johnson was also appointed as the co-creative director at Fan Controlled Football League and was made a brand ambassador and advisor for the esports company ReKT Global.
The CrossCheck Sports agency will be led by lead agent Zachary Charles – who has a certification from both the National Basketball Players Association (NBPA) and the International Basketball Federation (FIBA). Charles has previously worked with the Young Money AAPA Sports Agency and is the CEO of 3PT Sports Management.