As people around the world celebrate their second Ramadan in the midst of the pandemic, global technology brand OPPO and football megastar Mohamed Salah are inviting consumers in the UAE to show what the Spirit of Ramadan truly means to them in their #CaptureTheSpirit campaign. Set in an interview format, Mohamed Salah reminisces on what he misses the most about Ramadan back home.
For those struggling with being away from home or from loved ones, the OPPO Reno5 Pro 5G will help users capture memories and stay connected during Ramadan through its industry-leading imaging technology, its superior portrait photography and videography, and its high-definition video quality.
Moreover, the #CaptureTheSpirit campaign features a contest that gives participants the opportunity to create content – a photo or a short, creative video – that captures what the Spirit of Ramadan means to them. The contest will run throughout the Holy Month of Ramadan – from 19 April to 9 May 2021 – and will give consumers in the UAE a chance to win the latest devices from OPPO’s first-ever ‘all-5G’ smartphone series.
Serving as inspiration to those participating in the contest, Mohamed Salah – OPPO’s brand ambassador in MEA – reminisces on the traditions and memories of what makes Ramadan so special to him. Through the OPPO Reno5 Pro 5G, a little girl sees a TV commercial of Mohamed Salah and captures all the Ramadan moments that he is missing back home. She puts the Reno5 Pro 5G into a care box with other objects infused with the Spirit of Ramadan – which Mohamed later receives. The video ends with him flicking through the photos and videos of the precious memories from his homeland that he would have missed if not for the Reno5 Pro 5G.
Through OPPO’s #CaptureTheSpirit campaign, Mo Salah invites all his fans in the MEA region to share their special moments in order to keep the Spirit of Ramadan alive during these troubling times.
“There’s a lot of things that I miss. Family gatherings. My memories with friends and family. It’s the Ramadan spirit. Just the mood and feeling of being there. It’s the different Ramadan lanterns – decorated with colorful lights. It feels special there – unlike anywhere else in the world. There’s the special sweets and treats. And of course – the colorful Ramadan kites in different shapes and sizes. Breaking fat with my family: my mom, my dad, brother and sister. I really miss that.” – Mohamed Salah, OPPO Reno5 Series | Capture The Spirit
Fadi Abu Shamat – the Director of Strategy and Planning at OPPO Middle East and Africa – commented on the meaning of their #CaptureTheSpirit campaign with Mohamed Salah:
“As we wish everyone Ramadan Mubarak, we join all our fans in reflecting on the Ramadan values of kindness, mercy and generosity. Values that are reflected in our relentless pursuit of virtuous innovation for the benefit of humanity. While the global pandemic has kept families away from each other, our #CaptureTheSpirit campaign with Mohamed Salah encourages people to picture life together and use technology to reach out and stay close to the people they care about during the Holy month of Ramadan.”
The #CaptureTheSpirit campaign spotlights the superior video and photo capabilities of the Reno5 Pro 5G – one of the latest devices in the all-5G Reno5 series. Due to its expertise in photography, the Reno5 Pro 5G is the perfect tool to create inspiring content and is designed to capture amazing quality video of users and the world around them.
Whether the motivation behind a TikTok video or an Instagram post is lifestyle, tech, beauty or travel, or something different, the Reno5 Pro 5G will help content creators realise their full potential and build their audiences. Moreover, the Reno5 Pro 5G debuted the Sony IMX766 – which helps users take portrait videos in dim light and backlit scenes. Its brand-new dual-view video also enables both the front and rear cameras to work simultaneously, effortlessly stitching the shooter and the subject in the same video frame – making it ideal for content creators who always want to remain in action.
Credit: OPPO
The Reno5 Pro 5G is the perfect smartphone for users who are spending their Ramadan gaming. Thanks to its innovative hardware and exclusive software powered by the ColorOS 11.1, the Reno5 Pro 5G is designed to deliver an immersive and fluid gaming experience.
Features such as Gaming Shortcut Mode, Gamer Mode, Bullet Screen Messages and Adjustable Gaming Touch, create an environment for users to be totally immersed in their smartphone games.
The OPPO Reno5 Series of smartphones are now available at major retailers and e-commerce platforms in the UAE, at a retail price of AED 2,799 for the Reno5 Pro 5G, AED 1,999 for the Reno5 5G and AED 1,499 for the Reno5 Z 5G. For more information, visit www.oppo.com/ae.
Also make sure to follow OPPO on Facebook and Instagram: