YouTube has revealed their upcoming $100 million fund – which will provide a budget to creators for their YouTube Shorts – the platform’s short-form video feature. Creators will be funded over the course of two years – 2021 and 2022 – with the primary objective being to help creators increase their audience reach.
YouTube made the announcement via their blog – stating that the funding program will be open to all creators on the platform:
“Since Shorts is a new way to watch and create on YouTube, we’ve been taking a fresh look at what it means to monetize and reward creators for their content. We’re introducing the YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022. Anyone is eligible to participate in the fund simply by creating unique Shorts that delight the YouTube community.”
We're *thrilled* to announce the @YouTube Shorts Fund
This $100M fund is designed to reward creators for their unique, engaging short-form content. You don’t even need to be in YPP.
Learn more → https://t.co/zbJIzHyd0m
— YouTube Creators (@YouTubeCreators) May 11, 2021
So – how does it work? YouTube will be reaching out to multiple creators – who have achieved high engagement and views – and will reward them for their achievements. YouTube will also welcome feedback from creators in order to better enhance their Shorts feature and make it as user-friendly as possible.