YouTube has revealed their upcoming $100 million fund – which will provide a budget to creators for their YouTube Shorts – the platform’s short-form video feature. Creators will be funded over the course of two years – 2021 and 2022 – with the primary objective being to help creators increase their audience reach.
YouTube made the announcement via their blog – stating that the funding program will be open to all creators on the platform:
“Since Shorts is a new way to watch and create on YouTube, we’ve been taking a fresh look at what it means to monetize and reward creators for their content. We’re introducing the YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022. Anyone is eligible to participate in the fund simply by creating unique Shorts that delight the YouTube community.”
We're *thrilled* to announce the @YouTube Shorts Fund
This $100M fund is designed to reward creators for their unique, engaging short-form content. You don’t even need to be in YPP.
Learn more → https://t.co/zbJIzHyd0m
— YouTube Creators (@YouTubeCreators) May 11, 2021
So – how does it work? YouTube will be reaching out to multiple creators – who have achieved high engagement and views –Â and will reward them for their achievements. YouTube will also welcome feedback from creators in order to better enhance their Shorts feature and make it as user-friendly as possible.