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YouTube announces $100 million Shorts Fund for creators

Are you eligible for the fund? Click here to find out!

YouTube announces $100 million Shorts Fund for creators

YouTube has revealed their upcoming $100 million fund – which will provide a budget to creators for their YouTube Shorts – the platform’s short-form video feature. Creators will be funded over the course of two years – 2021 and 2022 – with the primary objective being to help creators increase their audience reach.

YouTube made the announcement via their blog – stating that the funding program will be open to all creators on the platform:

“Since Shorts is a new way to watch and create on YouTube, we’ve been taking a fresh look at what it means to monetize and reward creators for their content. We’re introducing the YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022. Anyone is eligible to participate in the fund simply by creating unique Shorts that delight the YouTube community.”

So – how does it work? YouTube will be reaching out to multiple creators – who have achieved high engagement and views –  and will reward them for their achievements. YouTube will also welcome feedback from creators in order to better enhance their Shorts feature and make it as user-friendly as possible.