Italian influencer and entrepreneur Chiara Ferragni has partnered with the luxury brand Bvlgari to become a Global Brand Ambassador. Ferragni has previously been appointed as a brand ambassador for other popular brands such as Amazon Fashion, Pantene and Pomellato.
Bvlgari made the announcement on May 10 – with a post featuring the influencer wearing pieces from the Bvlgari B.zero1 collection:
“Chiara Ferragni enters the Maison in bold fashion. Entrepreneur, fashion influencer, designer. @chiaraferragni, now adds Global Bvlgari Brand Ambassador to her seemingly endless repertoire. For her debut, the international trendsetter selects pieces from the bold new B.zero1 icon to accent her exuberant style.”
Ferragni shared her excitement over her recent collaboration with Bvlgari and revealed that she wanted to make a big social impact through their upcoming launches:
“I’m so proud to be part of the Bvlgari family because there is a strong bond not only with the brand, but also with Jean-Christophe Babin and Lucia Silvestri. The Bvlgari legacy is about audacity, boldness and iconic Italian design famous all over the world, all values that we share since ever. This is the reason why we are joining forces to focus on having a social impact with our future activities.”
Ferragni began her career in late 2009 with her blog “The Blonde Salad” – which provided readers with up-to-date fashion, lifestyle and beauty trends. The blog has been widely recognized by publications such as New York Times and Teen Vogue and has given Ferragni the opportunity to work with top fashion brands such as Fendi, Guess, Steve Madden, Gucci and Calvin Klein. Since the launch of her blog 12 years ago, Ferrragni has been named as a top Fashion Influencer by Forbes and has a coveted spot on Business of Fashion’s 500 Most Influential Fashion People list.
Jean-Christophe Babin – the Chief Executive Officer at Bvlgari – revealed why Ferragni was the perfect choice for the luxury brand:
“We are honored to welcome Chiara Ferragni to the Bvlgari family as new Global ambassador. I think that Chiara perfectly embodies the most authentic spirit of our company, which is rooted in highly positive values, including joy, creativity, beauty, magnificence, quality, but also grace and generosity. In her new role, Chiara will be an incredible ally to make our messages resonate across also the young generations. She is also for me as CEO an extraordinary sparring partner on fashion and luxury trends”.