Pinterest introduced their latest TV and online ad campaign titled as You Just Might Surprise Yourself on May 26. Pinterest’s campaign was created by the US-based creative agency Droga 5 with the media strategy developed by global media agency Mediahub.
Andréa Mallard, Chief Marketing Officer at Pinterest, shared that the campaign visualizes how Pinterest inspires and motivates users to discover their interests:
“We all know time is our most precious resource and yet we give it up so freely to things that give us nothing in return. Pinterest is the invitation to reclaim some of that time. To explore with it, experiment with it and put purpose to how we spend it. As we think about how the next generation is manifesting every facet of their lives, this campaign emboldens them to do things that actually bring them joy.”
On Pinterest, you may search for neutrals, discover cottagecore and end up loving maximalism. Imagine a place where you find and create things that *actually* fulfill you.
Get a tease of our newest brand campaign, "You just might surprise yourself" https://t.co/ThuQZxUR48 pic.twitter.com/iPpk8m2qRD
— Pinterest Business (@pinterestbiz) May 26, 2021
The You Just Might Surprise Yourself campaign highlights Pinterest’s customised product recommendations feature and its impact among users to experiment with their favourite trends. The campaign will be released across the United States and United Kingdom through out-of-home, audio, podcast and social ads. Moreover, the campaign is also Pinterest’s first-ever brand campaign in Japan and features Japanese actress Ayami Nakajo.
You can watch Pinterest’s You Just Might Surprise Yourself campaign here :