It is abundantly clear that the last year has been an extremely successful one for the musical, video-making app Tik Tok. So much so that other social media platforms added similar features to their apps.
YouTube recently took it upon itself to reassert their value to artists — as Tik Tok continues to become increasingly popular. They stated: “YouTube is the world’s largest stage, and advertisers are eager to tap into the deep music engagement that the platform enables. With over 2 billion users watching music videos monthly, YouTube allows advertisers to reach audiences they can’t find anywhere else. In addition, we added more paid members in Q1 ’21 than in any other quarter in our history.”
They continued: “Fan-powered videos have always flourished on YouTube, helping artists grow their audiences and break songs around the world. We’re thrilled it’s now also become a meaningful and incremental source of revenue alongside premium music content.”
It appears that YouTube is trying to make it clear that they generate actual money for artists, while Tik Tok can simply get their songs trending on the charts.Â