Recently, Pinterest shared new insights about its users: pinners are looking to shop more sustainably.
According to Pinterest, “People are emerging into the “new normal” with a greater sense of urgency to take care of our planet. We’re predicting a Greenaissance: a renewed focus on sustainable living, Earth-friendly products and calls for community action.”
The platform also revealed people who use Pinterest are 40% more likely to say the environment is a personal interest, and 30% more likely than non-Pinners to act on that interest.
Based on this new information, Pinterest had some wisdom to share with parties that was to utilize these trends:
- Provide educational content
- Show off your sustainable side
- Inspire action
While this trend is unique to Pinterest, it’s interesting to note that sustainability is having a very real effect on marketing and what type of content people want to see on social media. Pinterest’s new findings are definitely worth taking into account when marketing on the platform as well as similar ones.