Snapchat is one step ahead of us in planning for the next holiday season. The platform just created a ‘holiday resource hub’ for marketers. The resources include insights into central trends that should be taken into account when creating the perfect holiday campaign.
Moreover, the guide includes an 8-page guide that focuses on events throughout the year that marketers should take note of. Essentially, the guide recommends that holiday campaigns begin significantly prior to the holiday itself.
Finally, Snapchat emphasized some of its strengths when it comes to marketing. Among these were the AR experience as well as the fact that younger crowds are attracted to Snapchat and use it frequently.
