Chiara Ferragni, a Italian fashion influencer, has announced her latest collaboration with Nespresso to launch an all-new limited edition product line and cafe. The stunning cafe celebrates the Nespresso x Chiara Ferragni collection that includes: Vertuo and Essenza Mini coffee machine, Aeroccino machine, glass, and travel mugs.
Ferragni shared her excitement over the launch of her new cafe via Instagram:
“Dreams coming true. My #NespressoxChiaraFerragni temporary cafè is open! You can find it in Piazza del Carmine in Milan from tomorrow until the 18th of July. You can come here and have brunch, lunch, aperitivo and dinner or you can get a coffee-to-go with our personalized paper cups. @Nespresso and I love coffee and ltaly’s heritage, that’s why we wanted to launch a cafè in the centre of Milan. Also, along with @Nespresso.it family we created a new area with new benches and plants, right in front of the cafè, to make this piazza even more comfortable, this is part of our sustainable project and a gift to the city of Milan.”
Ferragni shared that she’s an avid coffee drinker and why she’s always been a huge fan of the brand:
“As an Italian, I am a big coffee drinker and have been a fan of Nespresso for a very long time. Nespresso represents a contemporary way of living with its practical and smart approach to high-quality coffee. This is why I am so thrilled to work on this collection, filled with fun and luxurious designs. When I first met the brand, they introduced me to a lot of initiatives regarding sustainability and recycling, that I deeply want to be a part of and contribute to in the near future.
The cafe is located at Milan’s Piazza del Carmine in the Brera region until July 18. The aesthetic cafe provides customers with an outdoor area and take-out service.
Stefano Goglio, General manager at Nespresso Italy, revealed that the brand aims to partner with individuals that share their mission and values:
“Nespresso is always looking for partnerships with opinion leaders with whom we share the same mission and values. There’s indeed a playful touch to this collaboration but what drew us to Chiara is her story of female digital entrepreneurship and her trendsetter attitude, instrumental in conveying our common values of quality, innovation and sustainability,”
You can check out the Nespresso x Chiara Ferragni collection online.