Facebook has been on a mission to prevent the spread of misinformation surrounding COVID-19 on the platform. Facebook recently made public their new ‘Alliance for Advancing Health Online,’ which is a coalition of technological, healthcare, and academic institutions that are aiming to improve public knowledge of “how social media and behavioral sciences can be utilized to improve the health of communities around the world.”
The campaign is beginning by tackling the question of vaccines. The first goal of the coalition is to promote vaccinations as well as access to vaccines:
“Together with partners, we’ve seen promising results from our health work over the past few years. This highlights the Alliance’s opportunity to better understand what’s working, so it can be replicated and scaled. All of the findings generated through this research will be shared quickly, broadly and publicly.”