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Instagram launches Reels Ads globally

You may soon be viewing multiple ads on Instagram Reels.

Instagram launches Reels Ads globally

Instagram has rolled out ads for its short-form video platform Reels across all regions. The Reel ads will be limited to 30 seconds and compatible with vertical video ads.

In a recent blog post, Instagram made the announcement sharing their successful beta-testing across countries including Australia, Brazil, Germany, and India:

“After a successful test in select countries, today we’re launching Reels ads to the world. Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.”

Justin Osofsky, Chief Operating Officer at Instagram, shared how brands can uplift their advertising strategy using Reels ads:

“We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit. Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained.”

Similar to Reel videos, Instagram users can interact with the ads by liking, commenting and saving the ad. Reels ads will be featured in popular sections such as the Reels tab, Reels in Stories, Reels in Explore and Reels in the user’s feed. If a user taps the reel from Stories, Feed, Reels or Explore section, a pop-up will direct them to the scrollable reel.