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ABG leads first global diversity & inclusion census in the GCC

Across 27 markets, the census is a monumental cross-industry collaboration.

ABG leads first global diversity & inclusion census in the GCC

Recently, the World Federation of Advertisers (WFA) launched the first-ever global diversity, equity and inclusion census, which took place in Dubai.

According to Arab News: “The census is a collaboration between the WFA, VoxComm, the European Association of Communication Agencies (EACA), Campaign, Kantar, Cannes Lions, Advertising Week and The Effies, with the goal of generating the largest and most representative sample possible.”

The goal of the census was to draw conclusions about where the global advertising and marketing industry stands in relation to diversity, equity and inclusion.

“This is an unprecedented act of unity by the global marketing industry. With over a hundred participating organisations, this is the biggest industry collaboration ever,” WFA CEO Stephan Loerke shared in a statement.

“The data from so many markets will be incredibly powerful in helping the industry focus its efforts on where they are most needed, helping us become a better, more diverse and more inclusive industry,” said Tamara Daltroff, director general of EACA and president of VoxComm.

The findings from the census will be shared in further conferences that will take place in October of this year and further data will be collected in 18 months to track progress.