The Nelk Boys are one of YouTube’s popular channels. Nelk are known for their infamous prank videos, which rack up millions of views.
According to a new report, the Nelk boys pull in over $70 million a year – all without any kind of revenue from YouTube itself. In 2020, the Nelk YouTube channel was demonetized by YouTube because of pranks that weren’t necessarily legal.
According to a report from the New York Times, Nelk relies entirely on merchandise sales and subscription services for their 8-digit annual income.
Baltimore Sun said it best: “They [Nelk] have sold their 6.6 million fans on the Nelk lifestyle, which is both a state of mind and a growing suite of subscriptions and products, all summed up by the catchphrase ‘full send.’”
“It started out meaning party hard, but now it’s evolved into, ‘Any activity you do, give it your absolute best,’” Nelk member, Kyle Forgeard, said. “If you’re in the gym, you got to full send in the gym.”
Nelk’s new Happy Dad Seltzer is a prime example of how the crew are actually making their money. Since it was released in early June 2021, the seltzer has been consistently sold-out.