Twitter revealed that it will be shutting down its Fleets feature on August 3. The feature allows users to share text, videos, GIFs, Stickers, or photos in full screen mode for 24 hours.
In a recent blog post, Twitter cited that Fleets has seen a decline in new user reach due to which the social media firm has decided to say goodbye to the feature:
“We hoped Fleets would help more people feel comfortable joining the conversation on Twitter. But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped. If we’re not evolving our approach and winding down features every once in a while – we’re not taking big enough chances. We’ll continue to build new ways to participate in conversations, listening to feedback and changing direction when there may be a better way to serve people using Twitter.”
we're removing Fleets on August 3, working on some new stuff
we're sorry or you're welcome
— Twitter (@Twitter) July 14, 2021
Twitter earlier launched Fleets in November after its beta-testing across countries such as India, Brazil, Italy, and South Korea. The feature was rolled out to compete with similar features like Stories from other social media apps Instagram and Snapchat.