Sephora is taking new steps towards expanding its ‘Clean at Sephora’ program to include a subcategory of sustainable products called ‘Clean + Planet Positive.’
The category’s launch included the labelling of brands such as Farmacy, Biossance, Youth to the People, Tata Harper, Selfless by Hyram, REN, Briogeo and Sephora’s own Sephora Collection brand.
“The [significance of Planet Positive is] in the global nature of our of our partnerships — how meaningful Sephora is to a lot of brands and the beauty community, and to new brands that want to be sold at Sephora,” said Cindy Deily, Sephora’s VP of skin-care merchandising. “If other retailers implement something like this, or if this starts to have an impact on the mass channel in beauty, that’s great. Part of where our responsibility as a leader in beauty is that we need to make changes.”
“Sephora continues to demystify beauty choices for clients, helping them find the right products for them, based on their lifestyle needs,” explained Artemis Patrick, chief merchandising officer for Sephora. “Many of them are looking to shop brands and products that are ‘free of’ and Sephora is responding to help them do that, easily and conveniently in-store, online, and on mobile. Together with Sephora’s brands, industry experts, external council — including feedback from clients — Sephora has curated a partnership with its brands across cosmetics, skin care, hair care, and fragrance that stand behind the ‘Clean at Sephora’ category.”
Check out Clean at Sephora here!