In a recent statement, YouTube has announced that it currently has 2 million digital creators in its YouTube’s Partner program(YPP) – a creator program that aims to help YouTube creators to monetize their content. YouTube Partner Program has also led to an increase in job employment with YouTube hiring 345,000 full time U.S jobs in 2019.
Neal Mohan – Chief Product Officer at YouTube – asserted the social media firm’s focus on empowering creators on their YouTube platform:
“YouTube is built on the premise of openness, which allows millions of creators to find a voice and a community. However, we set a higher bar for what channels can make money on our platform. We have every incentive to continue to tackle problematic content on our platform: it is not just the right thing for our viewers and creators, it’s also good for business. We’ll continue our responsibility work even as we continue to grow the YouTube Partner Program, and we consider these investments core to the future success of the creator economy at large.”
Moreover, YouTube revealed that the YouTube Partner Program has funded creators, artists and media companies with $30 billion in the past three years:
“Over fourteen years ago, we launched the YouTube Partner Program (YPP), a first-of-its-kind open monetization program, where anyone who qualified could join and start making money. In fact, we share over half of the revenue generated with creators. And today, YPP continues to be one of the largest drivers of the creator economy in the world. Creators who are part of YPP can make money and earn a living from their content on YouTube with ten different monetization features (and we keep adding more), from advertiser revenue to selling merchandise. Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies.”
The eligibility criteria to join YouTube’s Partner program include: at least 1000 subscribers, 4000 hours of watch time in the previous year, adhere to Community Guidelines, have an Adsense account, and a region where YPP is available.