Sephora stores filled with favourite beauty products, designed and created by influential, empowered owners, makes room for progression. With diversity and inclusivity playing a major role in todays society, the new Sephora Favourites kit inspires all.
The new kit entitled SEPHORA FAVOURITES – Black Owned Beauty, is filled with products for everyone to experiment with. The most exciting part of the set is that it is curated with items from successful black-owned businesses and is a total of only $35 for the box. Included, is a Fenty Beauty mascara and cleanser, Pat McGrath matte lipstick, Shani Darden retinol reform serum, Adwoa Beauty deep conditioning hair treatment, Bread Beauty hair oil, and a Briogeo deep conditioning hair mask.
For every box that is ordered, some of the proceeds will go towards 15 Percent Pledge, founded by Aurora James in 2020. The pledge includes retailers having to re-stock 15 percent of their products and display with items/products which are black-owned businesses. This turning point in the beauty industry not only has a positive impact on the world since lockdown, but also has a great message and pledge behind it for others to take note and carry on with.
Have you purchased the Sephora Favourites – Black Owned Beauty set yet? If yes, comment below your thoughts on it!