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Dear Influencers, if you have the power to influence — do so for the right things.


As I write this, 3 different angles to frame this article come to my mind. Which one is the best? You decide. In a nutshell, this piece is about the supporting hardworking young local talent, and influencing your audience towards the right things. 

Influencers always face the need to dress well and trendy over Instagram — especially all the Fashion and Beauty Influencers out there. By supporting local and young talent, they not only get to wear a designer piece, they also get it for a much pocket-friendly price. If you have a little to spend, consider purchasing from small clothing brands that can use the extra support after a tough year on their businesses. As there are an overwhelming amount of independent brands out there, start with what you know — local designers and brands you’ve purchased from before. Beyond that, you as an Influencer can offer further shopping inspiration to help you hone in on a few pieces that will upgrade your look.

Always keep in mind the 3 benefits of supporting small business:

  1. The piece they make for you is unique to you
  2. They ensure a good time throughout the journey
  3. They will always be grateful and shout-you-out

One such event that reminds me of supporting local talent was — FAD Talents. They returned to the runway this season at the iconic location of Ajman Museum, for the Opening Night of the Al Murabbaa Arts Festival, under the patronage of His Highness Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman & Chairman of the Executive Council. The Al Murabbaa Arts Festival is a ten-day art and culture event that provides visitors an art experience within an extraordinary historical setting. Showcasing over 15 designers across Middle East & India at the Ajman Museum on 28th October 2021 at 8 PM GST, and their collections of alluring silhouettes in eccentric as well as subdued hues of the colour palette. From power shoulders to ruffles and ruches to overlaps and pleats to bead work to denim rage will be highlighted in asymmetrical dresses, contoured co-ordinates, gowns and capes. 

Model Emilia Dobreva, (@miss_dobreva_official) who is chosen as one of the Top 30 contestants for Miss Universe UAE was the show-stopper.

In frame: Emilia for Simran Kapoor

Here are some collections to look out for before they start trending!


Drawing our inspiration from the Spanish Artist – Pablo Palazuelo who delved into his self titled movement ‘trans-geometric’, this collection attempts to recreate his artworks by incorporating our brand language and the bold colours of CMYKAY.

2. House of DK

The collection is partially inspired by racing video game ‘Asphalt Legends’, where they have drawn inspiration for our detail elements from the car designs, game effects such as  distressing, damage and dirt.

3. Myūzu

Myuzu meaning ‘Muse’ in Japanese and the collection narrates a tale of love, betrayal, passion, and heartbreak of Lilith and Satan using symbolic prints, bold colors, and creative designs, inspired by myths and emotions of the ‘muses’.

4. Areej Rimawi

Classic Cruise 2021 collection was inspired by the elegance of women in the 80’s and a very specific picture I found in our family’s old photos of a women’s events wearing the amazing and gorgeous suits whom are in our time turned into a very independent strong women with presence.

5. Erised

Classic Zimmerman inspired, Erised takes to the runway a perfect afternoon at the Amalfi Coast in Italy.

FAD has been at the helm of supporting emerging talents to showcase at global platforms from London Fashion Week, Milan Fashion Week and Arab Fashion Week to Helsinki Fashion Week.

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