If you need introduction to either of these names, you’re probably new to sports. Two of these power-houses of men came together at a conference in DMCC, Dubai Marina this afternoon to announce a partnership of a life-time.
Russian professional (MMA) Mixed Martial Artist, Khabib Abdulmanapovich Nurmagomedov (@khabib_nurmagomedov) and Clarence Seedorf, professional Football Manager and former player (@clarenceseedorf) came together in partnership to introduce a performance club for the youth of the UAE. Their co-founded venture will be called the ‘Seedorf Khabib Performance Club’.
In frame: Khabib Nurmagomedov and Clarence Seedorf at the Press Conference in Almas Tower, Dubai Marina.
They are sponsored by huge household names such as DMCC, TikTok and SK Sports Holdings.
They are set to be launching in 10 different locations across the globe, UAE being one of the most awaited.
Upon asking what the vision of the business venture is going to be, MMA Artist Khabib responded saying, “This is a business, but it’s a business with a mission. The core of this is to prove and set an example for what training is like to the younger generation of the UAE.”
As TikTok is the official partner with SK Performance Club, we can expect to see the art of MMA being pushed and liquidated to the online world. This is a very smart way to normalise – not just fashion and beauty, but also promote topics like sports and fitness training into our daily digital intake.
The agreement means that youngsters around the world will have the possibility to develop their sport and social abilities. SK Sports Holding, which is headquartered at DMCC, Jumeirah Lakes Towers (JLT) in Dubai, will establish local and regional partnerships to operate the Performance Clubs around the world based on a licensing or joint ventures model, with plans to open 10 locations around the world in the next 5 years.
Fitness and Sports Influencers – keep an eye out, this announcement could bring about some exciting partnerships!
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