Everything You Need To Know About The ITP Live Influencer Summit

Calling all influencers, creators, brands and marketeers!

Curious to know more about the soon-to-be-implemented influencer licensing regulations? Wondering how the new laws will affect your brand and marketing strategy? 

We’ll be answering all your questions at ITP Live’s upcoming Influencer Marketing Summit on March 27, 2018. Join us at the Sofitel Dubai Downtown for a day of expert talks, panel discussions and Q&A’s.  

Find out everything you need to know about the new trade license, and how it will affect the influencer marketing industry here in the UAE.

Headlining the event will be Emmy-nominated digital creator Roman Atwood, arguably the most influential family-friendly YouTuber in the world, travel vlogging sensation Luisito Comunica – a Mexican YouTuber that boasts over 13 million subscribers on his channel and media industry giant and CEO of GroupM MENA, Filip Jabbour.

We’ll also be joined by a representative from the National Media Council along with local influencers Ola Farahat, Hadia Ghaleb, Mohanad Al Wadiya and Lowi Sahi.

The ITP Live Influencer Marketing Summit Sessions is an invite-only event. For more information and ticket enquiries please contact: itpliveconference@itpliveme.com.

AGENDA FOR THE DAY

9.15 – 10.00
SESSION: DUBAI – LAW & ORDER
Opening Speech: Fiona Robertson, Al Tamimi
The UAE has become the region’s creator hub and therefore the new rules and structures will add more professionalism to the influencer industry. Here we are in conversation with the lawmakers and government representatives to elaborate on the new laws and what to expect in the future.

Moderator: Eddie Taylor, Editor, Arabian Business

Panellists:
Fiona Robertson, Senior Associate, Al Tamimi & Company
Kellie Blyth, Senior Associate Clyde & Co
Omar Butti, Executive Director of Innovation, DFTC

10.00 – 10.40
SESSION: ROI – RETURN ON INFLUENCE
Great influencer marketing content can spark conversations, generate sales, increase brand awareness and loyalty. So what is the content creator’s responsibility towards their audience and the advertiser in the light of the new rules? Paid partnerships vs true advocacy

Moderator:Tom Norton, Head of Content, ITP Live

Panellists:
Ola Farahat, Fashion Influencer and Entrepreneur
Mohanad Alwadiya, Real Estate Guru and Influencer
Lowi Sahi, YouTube Creator
Sara Abu Zahra, Strategic Media Partnerships, Entertainment, Facebook

10.40 – 11.10
SESSION: THE NEW RULES OF ENGAGEMENT
In the age of social media, Influencer Marketing continues to evolve and become a vital part of social media advertising, especially for consumer goods. With the new NMC laws in effect from June 2018 how prepared are brands and marketers to take action to implement their legal obligations? What is the future of social media content creation in the region?

Moderator: Eddie Taylor, Editor, Arabian Business

Panellists:
Vikrant Shetty, Director of WM Content, WaveMaker
Jamal Al Mawed, Director Communications, Dubai Properties Group
Vivy Yusof, Co-Founder, Fashion Valet
Zeina Kawas, Head of Corporate & Institutional, Commercial and Private Banking Marketing, Standard Chartered Bank
Hussein Dajani, General Manager – Digital and Customer Experience – Africa, Middle East, India, and Turkey, Nissan Motor Co.

11.10 – 11.40
MORNING BREAK AND REFRESHMENTS

11.40 – 12.20
KEYNOTE SESSION: IT’S A ‘BRAND’ NEW WORLD
Traditional marketing and advertising activities are falling by the wayside as digital marketing trends move to the forefront with influencer marketing leading the way in the MENA region. In this keynote session, GroupM CEO Filip Jabbour talks about the evolution of the Influencer Marketing Industry and the regulations that are helping structure this sector.

Moderator: Jeremy Lawrence, Editorial Director, Arabian Business

Filip Jabbour, CEO, GroupM

12.20 – 13.00
LOVE THEM OR HATE THEM – THE ERA OF INFLUENCE
With a number of high-profile content creators making headlines for acts that have prompted a fierce public backlash, we look at social media as the strongest platform to express public sentiment towards the modern day influencer. 

Moderator: Sean Graham

Panellists:
Saygin Yalcin, Influencer and Entrepreneur
Caroline Stanbury, Influencer and Reality TV Star
Rashid Belhasa, YouTuber and Sneaker Aficionado
Naomi D’Souza, Food and Lifestyle Blogger

13.00 – 14.00
LUNCH BREAK

14.00 – 14.45
IN CONVERSATION WITH ROMAN ATWOOD
One of the biggest YouTube stars in the world, Roman Atwood will be making an important announcement. Stay tuned…

Moderator: Tom Norton, Head of Content, ITP Live

Roman Atwood, Emmy-nominated Digital Creator and YouTube Superstar

14.45 – 15.30
SESSION: IN CONVERSATION WITH: LUISITO COMUNICA 

The Mexican travel vlogger extraordinaire details his rise to the top of his YouTube field, globetrotting his way to millions of followers.

Moderator: Rhea Saran, Editor in Chief, Conde Nast Traveller Middle East

Luisito Comunica, Travel Vlogger Extraordinaire

15.30 END

About our Headliners

Filip Jabbour
Filip is the current CEO of GroupM MENA. Appointed in 2015, Filip is responsible for developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, Wavemaker, MediaCom, and BPG Maxus across the Middle East and North Africa region.  Filip leads operations to leverage GroupM’s scale and accelerate development of media agency offerings with focus on developments in digital, technology, and data management, as well as partnerships with media, entertainment and sports rights owners to create additional value and drive advantages for clients. Prior to joining GroupM MENA, Filip spent the first 21 years of his career at SMG, serving multiple roles, including being named the EVP, Global Business Development Director at SMG.  During his career, he managed a number of local and multinational assignments across MENA & the US, as well as having had a successful run in international markets, helping to secure big wins like GSK, Emirates Airlines, Tiffany, Haribo, Taco Bell and Coca-Cola. Filip studied … anything but media, and yet found his calling when he first entered the Leo Burnett Dubai offices back in 1994.

Luisito Comunica
One of the most admired storytellers in Latin America. It is impossible to resist the tenderness and charisma of Luisito, and more than 24 million followers don’t miss any of his adventures from all around the world. The curiosity of this famous influencer touches all topics, from the wildlife of a lost tundra to the hidden stories of the metro riders of Tokyo. Museums, beaches, all types of food, and more than one anthropological experiment have given this adorable influencer the title of number one vlogger in the Spanish-speaking world.

Roman Atwood
Boasting over 24 million subscribers across two channels on YouTube, Emmy-nominated Atwood is considered one of the most influencial family-friendly digital creators in the world. He’s cultivated hundreds of millions of views for his special breed of zany, family-orientated vlogs. His collaborations include vlogs with fellow YouTube sensations FouseyTube, Jerome Jarre and Steve-O.

As well as being among YouTube’s top 100 subscribed channels, the US native also commands a hefty presence on Twitter, Facebook, and Instagram – with a collective total of almost 10 million loyal followers. Twitter puts him as the 8th most engaging influencer on earth.