Social Media is an ever changing landscape, with fads coming and going. However, it seems Facebook Live streaming is here to stay, with plans recently unveiled to allow live streaming from your laptop and desktop webcams. So Facebook Pages now can broadcast an event or a launch in real time, without the need for the Facebook app on their smartphone.
This initiative comes as Facebook’s move to update the way content creators and publishers upload their content, while monetizing their video content.
So what else does it mean for you or your brand? Well, ws admins to appoint “Live Contributors”, individuals who have the ability to have more access and can be more hands-on while managing a page. Media outlets and publications collectively breathe a sigh of relief as the old version didn’t allow for multiple editors, as these contributors can post Live Streams on behalf of the Page.
Previously, Live Streaming required a mobile phone with a functioning camera app and Facebook app. However the new functionality can be used by desktop webcams and in-built laptop computers, and will allow users more access into other profiles, as well as behind the scenes access.
This new functionality can be used effectively by brands looking to grow and improve their image or even influencers who can regularly upload content such as vlogs, in a similar fashion to various other platforms such as Snapchat, Instagram and YouTube.
Tracking impressions and engagements are an important component of anything we do online. To that end, Facebook will allow profiles with followers of up to 5,000 and more to access insights for their live and regular videos. This includes views, comments, shares and reactions. Visitors of Pages will be able to find all their live streams under one consolidated location, allowing them to view all live streams in one go.