In celebration of International Workers Day, Coca Cola has launched a new short film which aims to celebrate all essential workers and those who work tirelessly to make the world a better place amidst the current panedmic.
The film explores the narratives from both sides as it showcases the negatives and fear caused by the COVID-19 pandemic and juxtaposes those messages with tales of love and humanity.
The film is called ‘For the Human Race’ and uses the song ‘Superheroes’ by rock band The Script to show these messages.
According to The Drum, Pratik Thakar, integrated marketing communication director, Southeast Asia at The Coca-Coca Company, said: “We thank and salute those who continue to keep us all safe through the crisis, particularly those people on the front lines. Every day, we are inspired and uplifted by countless acts of selflessness, kindness and courage from people around the world. Through this short global film, we wanted to recognize and pay tribute to positivity, togetherness and the generosity of the human spirit.”
Watch the film here and let us know your thoughts in the comments below.